Persia Fashion Council (PFC) is an international non-governmental organization (INGO)
that aims to further the interests of the IRAN fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector. Based in Tehran and formed in 2015, the IFC is funded by Dr.Behrouz Abbasi and supported by industry patrons, commercial sponsors .
Its main goal is to promote Iranian fashion designers internationally, disseminate fashion culture in the region, and position the Persian world on the international map of fashion. It includes Persian companies and talent within the fashion industry, in particular fashion designers, models, photographers, hair stylists, make-up artists, and art directors. Likewise, it regulates the modelling agencies by creating standards in order to protect models working in the Persian world. Finally, it regulates the schools of fashion.
It leads the industry through creative influence and is strategically repositioning Iran fashion in the global fashion economy. The PFC has five strategic pillars; business, reputation, education, digital and investment, and has appointed pillar presidents to help drive each element forward.
The PFC showcases the best of Iran fashion design to Locale and
an international audience including press and buyers.
Tehran Fashion Week, its biannual showcase of Man and womenswear occurs every February and September.
Each season IRAN show ROOMs takes emerging designers to giving them the opportunity to promote themselves overseas. It also takes designers to international key markets.
The PFC also organizes the Fashion Awards, the Iran’s annual celebration of excellence within the industry and Tehran Fashion Week Festival, a biannual shopping event open to the public.
Furthermore, the PFC helps designers at various stages of their businesses through its support initiatives. These include the Colleges Council, an initiative that offers MA scholarships and facilitates links between the fashion industry and fashion graduates.
THE VISION 2024
PASSIONPASSION FOR THE GROWTH OF FASHION INDUSTRY AND EXCELLING IN ALL THE ACTIVITIES UNDERTAKEN BY THE PFC.
CREATIVITYNURTURING CREATIVITY OF INDIVIDUALS AND SUPPORTING IT THROUGH MYRIAD ACTIVITIES BY THE PFC.
RESPECTRESPECT FOR THE CULTURE, RELIGION, LAW, ALL THE QUALITY AMONG HUMAN BEINGS IN ALL THE ACTIVITIES UNDERTAKEN BY THE PFC.
INTEGRITYMAINTAINING A HIGH DEGREE OF INTEGRITY AND TRANSPARENCY IN DAY TO DAY OPERATIONS OF THE PFC .
EXCELLENCE STRIVING FOR EXCELLENCE IN ALL THE ACTIVITIES UNDERTAKEN BY THE PFC.